# Analytics

> Read developer trends, funnels, geography and recorded retention with clear limits on what marketplace events measure.

Canonical: https://theaimart.co/docs/analytics
Updated: 2026-10-08 · Guide version: 1.1

Developer Analytics displays marketplace records for your account. Recorded views, installs and purchases do not automatically measure activation inside a developer-hosted app.

## Inspect the dashboard

1. Open [Analytics](/Dashboard/Analytics).
2. Review account totals, trends and the views → installs → purchases funnel.
3. Select an owned app for its detailed counts and rating information.
4. Use Export CSV for displayed trend data where available.

Read-only routes include:

| Path | Data |
| --- | --- |
| `/developers/analytics/overview` | Account totals |
| `/developers/analytics/trends` | Daily trends; supported `days` parameter |
| `/developers/analytics/app/{id}` | Owned app detail |
| `/developers/analytics/funnel` | Recorded views, installs and purchases |
| `/developers/analytics/geo` | Recorded country breakdown |
| `/developers/analytics/retention` | Recorded activity cohorts |

The funnel response uses fields such as:

```text
views, installs, purchases, view_to_install_pct, install_to_purchase_pct
```

Use the supplied percentage units and denominators. Empty charts can mean no recorded activity, not zero real-world demand. Check date windows and data availability before comparing periods.

## Measurement limits

The website records selected marketplace events. That is not proof of a complete app-usage SDK, real retention inside a hosted product, universal churn tracking or per-release crash rates. Finance subscription metrics come from separate account records. Record your own product activation and engagement with the appropriate user consent and privacy controls.

The public-site GA4 referral/vitals instrumentation is separate from this developer dashboard. Search impressions require authorized webmaster reports; AI citations require actual answer evidence. Marketplace totals cannot substitute for either.

## Troubleshooting

For missing events, check the actual integration and request result. A new experiment or release label does not automatically add instrumentation. For a forbidden app report, confirm ownership. Never manufacture installs, purchases or impressions to populate a chart.

## Next

Read [Discovery & SEO](/docs/discovery-and-seo), [Developer Platform](/docs/dev-platform), [Monetization](/docs/monetization) and [Reviews](/docs/reviews).