Growth & Distribution
Discovery & SEO
Rank in marketplace search and get discovered
Most installs come from discovery — marketplace search, category browsing, recommendations, and web search. These are the signals you control.
What ranking rewards
| Signal | How to improve it |
|---|---|
| Relevance | Accurate title, category, tags, and description |
| Quality | High ratings and thoughtful review responses |
| Freshness | Regular releases with real notes |
| Conversion | Strong media and copy (Listing Best Practices) |
| Trust | Verification badge and low refund rate |
| Engagement | Installs, retention, and low uninstall rate |
On‑page SEO for listings
Every public listing page is server‑rendered and indexable, with structured data. Help it rank on the open web:
- •Put your primary keyword naturally in the title and first line of the description.
- •Write a description a human wants to read — search engines reward dwell time.
- •Use accurate tags; they become metadata and internal links.
- •Keep media fast and correctly sized (Core Web Vitals matter).
Your public developer page aggregates all your listings and passes authority between them. A complete, verified developer profile lifts every listing you own.
Deep links & sharing
Share listing and bundle deep links from Growth and Refer & Earn. They carry Open Graph tags, so a shared link renders a rich card with your icon, title, and rating — higher click‑through than a bare URL.
Anti‑patterns
- •Keyword‑stuffing titles/tags → demotion.
- •Misleading category → fewer, worse‑converting views and possible rejection.
- •Buying fake reviews/installs → account penalties.