Trust & Insight

Analytics

Read developer trends, funnels, geography and recorded retention with clear limits on what marketplace events measure.

Updated · Guide version 1.1

Read as Markdown

Developer Analytics displays marketplace records for your account. Recorded views, installs and purchases do not automatically measure activation inside a developer-hosted app.

Inspect the dashboard

  1. •Open Analytics.
  2. •Review account totals, trends and the views → installs → purchases funnel.
  3. •Select an owned app for its detailed counts and rating information.
  4. •Use Export CSV for displayed trend data where available.

Read-only routes include:

PathData
/developers/analytics/overviewAccount totals
/developers/analytics/trendsDaily trends; supported days parameter
/developers/analytics/app/{id}Owned app detail
/developers/analytics/funnelRecorded views, installs and purchases
/developers/analytics/geoRecorded country breakdown
/developers/analytics/retentionRecorded activity cohorts

The funnel response uses fields such as:

views, installs, purchases, view_to_install_pct, install_to_purchase_pct

Use the supplied percentage units and denominators. Empty charts can mean no recorded activity, not zero real-world demand. Check date windows and data availability before comparing periods.

Measurement limits

The website records selected marketplace events. That is not proof of a complete app-usage SDK, real retention inside a hosted product, universal churn tracking or per-release crash rates. Finance subscription metrics come from separate account records. Record your own product activation and engagement with the appropriate user consent and privacy controls.

The public-site GA4 referral/vitals instrumentation is separate from this developer dashboard. Search impressions require authorized webmaster reports; AI citations require actual answer evidence. Marketplace totals cannot substitute for either.

Troubleshooting

For missing events, check the actual integration and request result. A new experiment or release label does not automatically add instrumentation. For a forbidden app report, confirm ownership. Never manufacture installs, purchases or impressions to populate a chart.

Next

Read Discovery & SEO, Developer Platform, Monetization and Reviews.